Level in the system · Identity
Corporate design from the first stroke.
Brand, name, logo, presence — the foundation everything else stands on. Start there and you have nothing to straighten out later.
What is included
- Logo design (2–3 concepts)
- Business card
- Social media profile
- A basic brand manual
Level in the system · Identity
Starting point
The business has a name but no picture. Quote, van, invoice and sign look different every time — the customer has to work out who they are dealing with at every contact.
What we build
We build a brand system rather than a logo: mark, typeface, colours and how to apply them, documented and handed over — so the print shop and the next supplier can work with it without guessing.
What is different afterwards
Everything that leaves the business visibly comes from it. No queries, no rebuilding, nobody eyedropping a colour out of an old PDF.
Typical projects
- Corporate design
- Brand system
- Logo & wordmark
- Business stationery
- UI foundations
How it runs
- 01
Understand
What should the brand stand for, and where does it appear? On the van, on the invoice, in the shop window — that decides how the mark has to be built.
- 02
Concepts
Two to three logo concepts, not thirty variants of one idea. Each is its own proposal, not a colour variation of its neighbour.
- 03
Delivery
From the chosen concept come the business card, the social media profile and a basic brand manual — the rules by which the mark is used later.
- 04
Foundation
What is made here carries the digital presence above it. That is why this level comes first: start here and you have nothing to straighten out later.
Related work
- NV SWISSInsurance & finance broker (Switzerland) — brand, presence, and the path from enquiry to appointment.
Who it is for
- Founders and new businesses
- Trades before their first public presence
Founders, new businesses, trades before their first public presence.
Does this fit your business?
Twenty minutes, free and without obligation. We look at the operation and tell you honestly whether we can help.