01 /05
Identity
Brand, name, logo, presence — the foundation everything else stands on.
Who it is forFounders, new businesses, trades before their first public presence.
Starting point
The business has a name but no picture. Quote, van, invoice and sign look different every time — the customer has to work out who they are dealing with at every contact.
What we build
We build a brand system rather than a logo: mark, typeface, colours and how to apply them, documented and handed over — so the print shop and the next supplier can work with it without guessing.
What is different afterwards
Everything that leaves the business visibly comes from it. No queries, no rebuilding, nobody eyedropping a colour out of an old PDF.
Typical projects
- Corporate design
- Brand system
- Logo & wordmark
- Business stationery
- UI foundations